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Wildfire frequency and intensity has increased across the Southern Great Plains of the United States and other similar landscapes worldwide in part due to climate change. It is important that policymakers, practitioners, and the agricultural community better understand the impact from increased wildfire incidence and severity across different agricultural landscapes. The purpose of this study is to examine the impact of wildfires across an agricultural landscape of the Southern Great Plains. Using primary data collected from semi-structured interviews of farmers and ranchers in the study region, we quantitatively explore farmers’ and ranchers’ perceptions and experiences about wildfires in the Southern Great Plains of the U.S. About 80% of the producers interviewed had directly experienced wildfire on their property, including significant losses to farmer livelihoods, food stocks (crops and livestock), forages, native grasslands, and structures (building and fencing). Many producers perceived wildfire frequency had increased and another megafire event was very likely. To help reduce wildfire risk for producers in the Southern Great Plains more timely education and outreach efforts about wildfire mitigation, organisation of local fire associations, more timely disaster assistance, and innovative insurance solutions would be useful. 

ABSTRACT As a form of environmental governance, Payments for Ecosystem Services (PES) is imbued with ideological values that can conflict with those of participating rural communities. The discursive frame surrounding PES may be contentious, even if the conservation activities promoted by these initiatives are not. Moving PES into practice therefore requires a process of translation from urban‐based practitioners to rural communities. Drawing upon an empirical case study of FONAG, a water fund from Ecuador that is often promoted as the ideal type, this article employs data from participant observation, key informant interviews and textual materials to examine this process of translation. The article focuses particularly on the efforts to negotiate the discourse of PES that move the projects into on‐the‐ground practice. While Ecuador's political context has softened the emphasis on economically valuing ecosystem services, FONAG uses neoliberal conservation narratives that identify rural poverty as the main cause of environmental degradation and target the reform of local people through economic incentives. To enrol communities, however, intermediaries are needed to translate water fund PES to appeal to local perspectives, values and institutions. The author argues that contrasting narratives of PES can exist simultaneously between the entities that are implementing PES and the targets of that implementation.